So 6 days until our dissertation hand in…

But I’ve finished! Today I went through my 1st draft and made corrections and additions as well as formatting it all for the hand in and adding all the boring bits, but I think it’s done!

All that’s left now is finishing up my creative pieces. I did a vehicle mock up using a template, unfortunately I couldn’t change the colour of the van but I’m still happy with how it looks!

GemGfx_Vehicle_Branding_Mockup

Been struggling to find a good business card template to use as what I’m wanting to achieve is quite specific. I had the idea of having the cards cut like the ‘h’ at the top right and also having orange edges. I also want to have the logo and text embedded into the card. Anyway heres a couple of combined examples to try and give the idea of how they’ll look.

I whacked these out in about 15 minutes so they don’t look too great at the minute but you get the idea. I’ve also included the original designs I created in InDesign

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Firstly I want to start with the good news that I’ve finished my first draft of my dissertation AND finished my design proposal essay for next week, unfortunately I opted for a dry January so I can’t really celebrate…

Anyway, I sent over the logo ideas to the owner of Munch, he really liked them but pointed out that they didn’t state anything about street food/festivals, so I’ve adjusted the logo slightly to incorporate this info.

hotdog

So Christmas and NYE are over and it’s back to work.. (woo) fortunately I managed to get quite a bit done before the Christmas break, more so on the written side of my dissertation rather than the creative. I am now 3000/5000 down which feels great! All that’s left is the “interesting” literature reviews, and then my conclusion and reflection!

I had a meeting with the head of branding over at Chicken Shack, a very successful local business which I worked for last term. I showed him the work I had been doing and he gave me some feedback and a contact card so that I could keep in touch. This was very helpful as it again allowed me to have another professional opinion on what I was creating. Particularly so as the branding he does is for a very relatable company to mine. I used the feedback he gave me to further shape and develop my designs.

So I’m basically at the final hurdle for having my first draft completed, just in time before I go away on holiday!

However today, our course decided to deliver us a 1500 word brief including two prototypes of our final project due in for Wednesday, despite our hand in for the final project being months away this has obviously thrown a bit of a spanner in the works. Unsurprising for our course (don’t ever do DMD at BU!). Anyway I’m going to have to put the dissertation on ice for the next few days and get on with this (pointless) assignment.

So following my short course last night, I had a discussion with my tutor who works in graphic design. He gave me a few ideas to try and develop and adjust the current logo which I am going to work on over the next week. However as I did not just want to focus on one logo, as in the real industry you’d have to present several, in the last 5 minutes of the session I quickly scraped together a new idea. It stays with the same ‘flat look’ vector style design as I feel that is popular now, particularly amongst my target audience. However I took the original idea of the old Munch logo where the ‘h’ is a fork and added a food logo element to it. I feel that the sizing, alignment and colour all flow a lot better in this mock up.

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Since my last post I’ve completed my Methodology section for my dissertation which means I’ve now done 1000 of the 5000 words I need to write. (Getting there!!). Alongside this, I also slimmed down my interviews to the 8 most relevant ones to my research and transcribed them to allow me to begin analysis.

I also had a bit of feedback on my current logo design, I was told to think more so about the hierarchy of the layout of each element, from that feedback I’ve now adjusted the logo as shown below. It’s still got a long way to go and I also want to experiment with a few ideas that I’ve had but at the minute I’m fairly sure I’m going to settle with something along these lines.

Logo-13

So I began writing up notes on design theory, such as colour theory, audience theory and such. The primary reason for this research was to help me further develop my branding design. I used ideas of complimentary colours and iconic logos to help develop a new logo. Alongside this research I did, I also carried out a questionnaire around Covent Garden and Shoreditch. I chose these areas of London as this is where many similar events are ran so I figured that my target audience would reside around there. I recorded the questionnaire to save time on writing things up and to get more qualitative information, I am currently in the process of transcribing it, following which I will further develop and change my logo.

In the new week or so I am planning on having a meeting with the guy in charge of the branding of the restaurant I work for, to get feedback on my current ideas and mock ups and to again help me develop them.

In terms of the writing side of the dissertation, I have drew up my contents, written my intro and today I plan on starting to write out my methodology.

Below I’ll attach how the logo has developed since you last saw it. – Unfortunately I had sketched out all of my ideas prior to creating them but I (foolishly) left my bag on the train to London with my sketchpad in, along with some important notes and a beard comb..

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In the latest mock up I decided that I wanted an icon in the logo, something recognisable that also matches the brand. As Munch are a street food events company, I wanted an icon that not only related to the street & location (London bus), but also resembled to the idea of food, hence why I made a tomato bus! The smoke from the tyres is also the same shape as the bite that is removed from the ‘h’. I chose the colours using the triad colour wheel. Below is an example of how it could be used laid out differently.

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Finally, below I wanted to mock up some potential uniform for the company. I took the original ‘Tomato Bus’ logo and edited it around to create a noodle bowl with chopsticks. I simply flipped the bus and made it more bowl looking and less bus looking. I also used the tyre smoke as steam coming off the bowl. The text logo is then used below.

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I thought I better upload a photo of the original mock-ups I’ve created! As it is all part of the design process I suppose even though it looks a bit like someone’s given a 5 year old a pencil!

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