I created a storyboard to represent how I could use the logo in a 2D animation. For this I decided to combine the ideas of the two logo designs I initially came up with. I decided to start the animation using the skyline logo but use a time lapse video of a skyline so the clouds are moving within the text. After this I brought in the idea I used on the initial logo, the e and r would start to shake and blur until they merged together as you can see below


After this I decided to create a few more variations and some real life applications including a t shirt and a shop front.