So picking up from where we left off I now how to created an animated version of my logo which if you remembered was this…

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So I’d already got myself a story board..

IMG_2184

And after fiddling about with After Effects I managed to come out with something that was what I wanted. You’ll notice I changed the logo slightly after making several logos and choosing the best, the animation also had to use audio, I included a back track I felt fit with the brand’s identity of a skate/clothing store and would appeal to the target audience. The deck scratch effects also fit in well with the animation

The plan now is to make some alternatives and a longer version

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