Archives for posts with tag: brand

So I began writing up notes on design theory, such as colour theory, audience theory and such. The primary reason for this research was to help me further develop my branding design. I used ideas of complimentary colours and iconic logos to help develop a new logo. Alongside this research I did, I also carried out a questionnaire around Covent Garden and Shoreditch. I chose these areas of London as this is where many similar events are ran so I figured that my target audience would reside around there. I recorded the questionnaire to save time on writing things up and to get more qualitative information, I am currently in the process of transcribing it, following which I will further develop and change my logo.

In the new week or so I am planning on having a meeting with the guy in charge of the branding of the restaurant I work for, to get feedback on my current ideas and mock ups and to again help me develop them.

In terms of the writing side of the dissertation, I have drew up my contents, written my intro and today I plan on starting to write out my methodology.

Below I’ll attach how the logo has developed since you last saw it. – Unfortunately I had sketched out all of my ideas prior to creating them but I (foolishly) left my bag on the train to London with my sketchpad in, along with some important notes and a beard comb..

Screen Shot 2014-11-27 at 18.27.07

In the latest mock up I decided that I wanted an icon in the logo, something recognisable that also matches the brand. As Munch are a street food events company, I wanted an icon that not only related to the street & location (London bus), but also resembled to the idea of food, hence why I made a tomato bus! The smoke from the tyres is also the same shape as the bite that is removed from the ‘h’. I chose the colours using the triad colour wheel. Below is an example of how it could be used laid out differently.

Screen Shot 2014-12-08 at 13.34.23

Finally, below I wanted to mock up some potential uniform for the company. I took the original ‘Tomato Bus’ logo and edited it around to create a noodle bowl with chopsticks. I simply flipped the bus and made it more bowl looking and less bus looking. I also used the tyre smoke as steam coming off the bowl. The text logo is then used below.

Screen Shot 2014-11-27 at 18.45.52

Since I haven’t posted in forever I thought I’d update you on a lot of things:

After completing my placement I had a relatively unproductive summer… (whoops). However I did get the Opportunity to do some typography work for DrawDeck, one of my friends companies which allows all kinds of designers/artists to upload their work and allow for people to purchase prints of it. The work I did for that can be found here.

Since that, focus has now had shift back toward Uni, what with my dissertation and final project due this year. So to follow suit with what I’d learnt from my placement, I decided to base both of final year pieces of work around branding. I decided I wanted my dissertation to look into how and why target audience affects how a company brands itself. I am doing a creative dissertation meaning I do 5000 written words, and a production piece to count for the other 5000. My creative piece is going to be a rebrand of the London based street food company, Munch. This will involve things such as creating a logo (with a font I am going to create myself), an advertisement campaign, truck/vehicle print designs, banners etc. I have already created a couple of prototype logos (see below), where I have taken the original idea of their logo, which I already quite liked, and adapt it slightly. These are by no means near finished just a couple of ideas from today.

IMG_4524 IMG_4523 Munch2BH

My dissertation work will in turn carry over into my final project. For my final project I intend to take this branding that I had created, and publish it into a ‘Brand Bible’. I want to turn these into both digital copies but also one professionally printed copy.